{"title":"Aikon Maurice Lacroix Watches","description":"\u003cp\u003eFrancis \u0026amp; Gaye’s collection of Maurice Lacroix Aikon watches reflects the brand’s mastery of Swiss engineering and contemporary urban design. Inspired by the bold styling of the original Calypso model from the 1990s, the Aikon line delivers sharp, confident aesthetics alongside precision performance. Our range includes standout models like the Maurice Lacroix Aikon 39 mm and the Maurice Lacroix Aikon 42mm for a bolder wrist presence. For enthusiasts of mechanical precision, the Maurice Lacroix Aikon Automatic range delivers cutting-edge Swiss movement wrapped in sleek urban styling, while the dynamic Maurice Lacroix Aikon Chronograph offers precise stopwatch functionality without compromising on luxury. Women’s models are also thoughtfully designed with the iconic Aikon elements offered by Francis \u0026amp; Gaye’s Maurice Lacroix Ladies’ Aikon collection.\u003c\/p\u003e","products":[{"product_id":"maurice-lacroix-gents-aikon-automatic-42mm-steel-watch-ai6008-ss002-330-1","title":"Gent's AIKON Automatic 42mm Steel Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52585856270602,"sku":"AI6008-SS002-330-1","price":1745.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-gents-aikon-automatic-42mm-steel-watch-p26750-36126_image.jpg?v=1781639645"},{"product_id":"maurice-lacroix-mens-aikon-automatic-44mm-stainless-steel-watch-ai6008-ss002-430-1","title":"Men's AIKON Automatic 44mm Stainless Steel Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52585857384714,"sku":"AI6008-SS002-430-1","price":2050.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-44mm-stainless-steel-watch-p26761-36039_image.jpg?v=1781639645"},{"product_id":"maurice-lacroix-mens-aikon-automatic-39mm-watch-blue-ai6007-ss002-430-1","title":"Men's AIKON Automatic 39mm Watch | Blue","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586171760906,"sku":"AI6007-SS002-430-1","price":1537.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-39mm-watch-blue-p32541-46395_image.jpg?v=1781645497"},{"product_id":"maurice-lacroix-ladies-aikon-diamond-automatic-two-tone-watch-35mm-ai6006-pvy13-170-1","title":"Ladies AIKON Diamond Automatic Two Tone Watch | 35mm","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586172154122,"sku":"AI6006-PVY13-170-1","price":2250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-ladies-aikon-diamond-automatic-two-tone-watch-35mm-p32548-46382_image.jpg?v=1781645506"},{"product_id":"maurice-lacroix-ladies-aikon-diamond-automatic-watch-35mm-ai6006-ss002-370-1","title":"Ladies AIKON Diamond Automatic Watch | 35mm","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586172219658,"sku":"AI6006-SS002-370-1","price":1827.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-ladies-aikon-diamond-automatic-watch-35mm-p32549-46379_image.jpg?v=1781645506"},{"product_id":"maurice-lacroix-gents-aikon-automatic-39mm-steel-watch-ai6007-ss002-331-1","title":"Gent's AIKON Automatic 39mm Steel Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586172252426,"sku":"AI6007-SS002-331-1","price":2050.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-gents-aikon-automatic-39mm-steel-watch-p32552-47289_image.jpg?v=1781645508"},{"product_id":"maurice-lacroix-aikon-automatic-42mm-unisex-watch-black-dial-ai6008-ss00f-330-a","title":"AIKON Automatic 42mm Unisex Watch | Black Dial","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586505994506,"sku":"AI6008-SS00F-330-A","price":2250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-automatic-42mm-unisex-watch-black-dial-p39038-60760_image.jpg?v=1781647583"},{"product_id":"maurice-lacroix-aikon-mens-automatic-39mm-steel-watch-green-ai6008-ss002-630-1","title":"AIKON Men's Automatic 39mm Steel Watch | Green","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586532995338,"sku":"AI6008-SS002-630-1","price":1745.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-mens-automatic-39mm-steel-watch-green-p39648-61956_image.jpg?v=1781647978"},{"product_id":"maurice-lacroix-aikon-tide-crystal-set-40mm-watch-pastel-pink-white-ai2008-eeee1-3a0-0","title":"AIKON #TIDE Crystal Set 40mm Watch, Pastel Pink\/White","description":"\u003cp\u003e\u003cstrong\u003eMAURICE LACROIX AIKON #TIDE – ‘THAT’S WHAT A DROP MAKES’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ep Prepare to be dazzled! Maurice Lacroix has unveiled their funkiest, brightest range of watches, offered in an array of eye-popping colours. Part of the AIKON family, #tide is made to be noticed. And, best of all, the #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon.\u003c\/p\u003e\n\u003cp\u003eThe AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic, combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.\u003c\/p\u003e\n\u003cp\u003eThe model also benefits from the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Later, in 2022, Maurice Lacroix intends to unveil a second version of the AIKON #tide equipped with a bracelet made of, you guessed it, composite material!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVOLUTIONARY TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines. These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed formula, culminating in the creation of upcycled plastic, which is eventually used for making lots of lovely, brightly coloured AIKON #tide watches. Maurice Lacroix has conceived the AIKON #tide for a new generation who value sustainability, affordability and, of course, notable style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHAT’S WHAT A DROP MAKES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes when an individual or company tries to make a positive change, critics will declare, ‘It’ s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and play a small part in making the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes’.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586567762186,"sku":"AI2008-EEEE1-3A0-0","price":425.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-tide-crystal-set-40mm-watch-pastel-pink-white-p40175-63145_image.jpg?v=1781648214"},{"product_id":"maurice-lacroix-aikon-tide-crystal-set-40mm-watch-cyan-white-ai2008-aaaa1-3a0-0","title":"AIKON #TIDE Crystal Set 40mm Watch, Cyan\/White","description":"\u003cp\u003e\u003cstrong\u003eMAURICE LACROIX AIKON #TIDE – ‘THAT’S WHAT A DROP MAKES’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrepare to be dazzled! Maurice Lacroix has unveiled their funkiest, brightest range of watches, offered in an array of eye-popping colours. Part of the AIKON family, #tide is made to be noticed. And, best of all, the #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon.\u003c\/p\u003e\n\u003cp\u003eThe AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic, combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.\u003c\/p\u003e\n\u003cp\u003eThe model also benefits from the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Later, in 2022, Maurice Lacroix intends to unveil a second version of the AIKON #tide equipped with a bracelet made of, you guessed it, composite material!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVOLUTIONARY TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines. These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed formula, culminating in the creation of upcycled plastic, which is eventually used for making lots of lovely, brightly coloured AIKON #tide watches. Maurice Lacroix has conceived the AIKON #tide for a new generation who value sustainability, affordability and, of course, notable style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHAT’S WHAT A DROP MAKES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes when an individual or company tries to make a positive change, critics will declare, ‘It’ s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and play a small part in making the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes’.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586567860490,"sku":"AI2008-AAAA1-3A0-0","price":425.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-tide-crystal-set-40mm-watch-cyan-white-p40176-63150_image.jpg?v=1781648216"},{"product_id":"maurice-lacroix-aikon-35mm-ladies-two-tone-watch-mother-of-pearl-ai1106-pvp02-170-1","title":"AIKON 35mm Ladies Two Tone Watch | Mother of Pearl","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586597056778,"sku":"AI1106-PVP02-170-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-ladies-two-tone-watch-mother-of-pearl-p40742-64660_image.jpg?v=1781648409"},{"product_id":"maurice-lacroix-aikon-40mm-mens-quartz-watch-black-ai1108-ss002-330-1","title":"AIKON 40mm Men's Quartz Watch | Black","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599088394,"sku":"AI1108-SS002-330-1","price":990.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-40mm-mens-quartz-watch-black-p40774-64658_image.jpg?v=1781648419"},{"product_id":"maurice-lacroix-aikon-40mm-mens-quartz-watch-blue-ai1108-ss002-430-1","title":"AIKON 40mm Men's Quartz Watch | Blue","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599121162,"sku":"AI1108-SS002-430-1","price":990.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-40mm-mens-quartz-watch-blue-p40775-64664_image.jpg?v=1781648422"},{"product_id":"maurice-lacroix-aikon-40mm-mens-quartz-watch-green-ai1108-ss002-630-1","title":"AIKON 40mm Men's Quartz Watch | Green","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599153930,"sku":"AI1108-SS002-630-1","price":880.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-40mm-mens-quartz-watch-green-p40776-64665_image.jpg?v=1781648425"},{"product_id":"maurice-lacroix-aikon-skeleton-39mm-mens-automatic-watch-ai6007-ss002-030-1","title":"AIKON Skeleton 39mm Men's Automatic Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599186698,"sku":"AI6007-SS002-030-1","price":2932.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-mens-automatic-watch-skeleton-p40777-64667_image.jpg?v=1781648426"},{"product_id":"maurice-lacroix-ladies-aikon-35mm-quartz-watch-ai1106-ss002-150-1","title":"Ladies AIKON 35mm Quartz Watch","description":"\u003cp\u003eConsistent with other AIKON models, these latest references unite contemporary style and Swiss precision while delivering high perceived value, a winning formula that Maurice Lacroix has perpetuated since the advent of the first AIKON back in 2016. Be part of the success story.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590592065802,"sku":"AI1106-SS002-150-1","price":935.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-quartz-watch-p44673-78390_image.jpg?v=1781650683"},{"product_id":"maurice-lacroix-aikon-35mm-quartz-watch-ai1106-ss000-150-7","title":"AIKON 35mm Quartz Watch","description":"\u003cp\u003eConsistent with other AIKON models, these latest references unite contemporary style and Swiss precision while delivering high perceived value, a winning formula that Maurice Lacroix has perpetuated since the advent of the first AIKON back in 2016. Be part of the success story.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590592098570,"sku":"AI1106-SS000-150-7","price":860.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-quartz-watch-p44674-78388_image.jpg?v=1781650689"},{"product_id":"maurice-lacroix-aikon-35mm-quartz-watch-ai1106-ss002-350-1","title":"AIKON 35mm Quartz Watch","description":"\u003cp\u003eIn the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590648721674,"sku":"AI1106-SS002-350-1","price":1100.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-quartz-watch-p45543-80997_image.jpg?v=1781651560"},{"product_id":"maurice-lacroix-aikon-39mm-blue-pvd-limited-edition-watch-ai6007-pvc00-430-4","title":"Aikon 39mm Blue PVD Limited Edition Watch","description":"\u003cp\u003eInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590817313034,"sku":"AI6007-PVC00-430-4","price":1725.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-blue-pvd-limited-edition-watch-p48098-88086_zoom.jpg?v=1781653602"},{"product_id":"maurice-lacroix-aikon-39mm-automatic-blue-dial-watch-ai6007-ss00f-430-c","title":"Aikon 39mm Automatic Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590866399498,"sku":"AI6007-SS00F-430-C","price":2250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-automatic-blue-dial-watch-p48957-89445_image.jpg?v=1781654580"},{"product_id":"maurice-lacroix-mens-aikon-42mm-two-tone-blue-dial-watch-ai6008-sy013-432-1","title":"Men's Aikon 42mm Two-Tone Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590866465034,"sku":"AI6008-SY013-432-1","price":2080.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-42mm-two-tone-blue-dial-watch-p48959-89450_image.jpg?v=1781654586"},{"product_id":"maurice-lacroix-mens-aikon-chronograph-quartz-watch-ai1118-ss002-230-1","title":"Men's AIKON Chronograph Quartz Watch","description":"\u003cp\u003eMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.\u003cbr\u003e\u003cbr\u003eInspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.\u003cbr\u003e\u003cbr\u003eMaurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003cbr\u003e\u003cbr\u003eWhatever situation you find yourself in, the AIKON Quartz Chronograph looks cool and fresh and always proves the perfect multitasker. Rest assured, despite Maurice Lacroix significantly upgrading the specification of the AIKON Quartz Chronograph, it still delivers the company’s legendary high perceived value. Once again, the AIKON proves the perfect companion for the urban dweller.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964736266,"sku":"AI1118-SS002-230-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-chronograph-quartz-watch-p50712-93996_image.png?v=1781657056"},{"product_id":"maurice-lacroix-mens-aikon-chronograph-quartz-watch-ai1118-ss002-330-1","title":"Men's AIKON Chronograph Quartz Watch","description":"\u003cp\u003eMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.\u003cbr\u003e\u003cbr\u003eInspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.\u003cbr\u003e\u003cbr\u003eMaurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003cbr\u003e\u003cbr\u003eWhatever situation you find yourself in, the AIKON Quartz Chronograph looks cool and fresh and always proves the perfect multitasker. Rest assured, despite Maurice Lacroix significantly upgrading the specification of the AIKON Quartz Chronograph, it still delivers the company’s legendary high perceived value. Once again, the AIKON proves the perfect companion for the urban dweller.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964834570,"sku":"AI1118-SS002-330-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/mens-aikon-chronograph-quartz-watch-p50713-94000_image.jpg?v=1781657055"},{"product_id":"maurice-lacroix-mens-aikon-chronograph-quartz-watch-ai1118-ss002-430-1","title":"Men's AIKON Chronograph Quartz Watch","description":"\u003cp\u003eMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.\u003cbr\u003e\u003cbr\u003eInspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.\u003cbr\u003e\u003cbr\u003eMaurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003cbr\u003e\u003cbr\u003eWhatever situation you find yourself in, the AIKON Quartz Chronograph looks cool and fresh and always proves the perfect multitasker. Rest assured, despite Maurice Lacroix significantly upgrading the specification of the AIKON Quartz Chronograph, it still delivers the company’s legendary high perceived value. Once again, the AIKON proves the perfect companion for the urban dweller.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964867338,"sku":"AI1118-SS002-430-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-chronography-quartz-watch-p50714-94003_image.jpg?v=1781657056"},{"product_id":"maurice-lacroix-mens-aikon-automatic-titanium-watch-ai6008-tt032-230-1","title":"Men's AIKON Automatic Titanium Watch","description":"\u003cp\u003eAlways attentive to market feedback, Maurice Lacroix, a brand with a reputation for delivering high perceived value, is pleased to unveil additional versions of its AIKON Automatic and AIKON Automatic Chronograph, all housed in titanium. This lightweight alloy is strong, skin-friendly, not liable to corrosion and looks effortlessly cool in an urban setting. Presented in various highly fashionable colours, these new watches are packed with an array of refinements, offer day-to-day practicality, confer peerless wearer comfort and deliver a level of excellence seldom found at this price point.\u003cbr\u003e\u003cbr\u003eIn the competitive world of watches, some models stand out as champions. Back in 2016, Maurice Lacroix unveiled the AIKON, a watch that has since tasted success on numerous occasions. Inspired by the CALYPSO, a popular collection during the 90s, the AIKON soon came to prominence with its winning combination of urban styling and refined finishes.\u003cbr\u003e\u003cbr\u003eThe AIKON Automatic 42 mm in steel has been a box office sensation, winning the hearts of many style- conscious wearers who appreciate a fine watch brimming with Swiss quality. Nevertheless, Maurice Lacroix has never rested on its laurels, continuously speaking to retailers, attentively identifying market trends and proactively engaging with the public to establish what they seek in a luxury watch.\u003cbr\u003e\u003cbr\u003eNow, Maurice Lacroix unveils new expressions of the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm, all executed in titanium, a highly desirable material that confers an array of wearer benefits.\u003cbr\u003e\u003cbr\u003eTitanium is widely used in motorsport and aerospace industries due its rare blend of notable strength and featherweight properties. It has also proved popular in the marine world owing to its resistance to saltwater corrosion. Moreover, the alloy is also widely used in the medical world courtesy of its skin-friendly characteristics. All these attributes are present with the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm. Quite simply, titanium is a multi-talented performer that punches above its weight.\u003cbr\u003e\u003cbr\u003eOn this occasion, Maurice Lacroix has combined two grades of titanium, Grade 2 titanium and Grade 5 titanium, accentuating the visual contrast of each metal to glorious affect. This nuanced contrast imbues each model with an air of sophistication and style, ensuring they always stand out from the crowd.\u003cbr\u003e\u003cbr\u003eThe AIKON Automatic is available in two variants, both of which feature a clous-de-Paris dial motif, facetted hour and minute hands, a liberal application of Super-LumiNova to aid readability in dim light, a centre seconds hand and a date indication. While sharing the same genetic makeup, both references evince a different character. An elegant grey dial delivers a monochromatic aesthetic, accentuating the cool tones of the titanium housing. Alternatively, the AIKON Automatic is available in an eye-popping shade of vibrant purple for those wearers who chose to live life above the radar.\u003cbr\u003e\u003cbr\u003eThe feature-rich dials are paired with titanium cases, endowed with a complex blend of high-contrast sand-brushed and polished surfaces. For example, the legendary AIKON arms that straddle the bezel are highly polished, with a gleaming finish only achievable with Grade 5 titanium. This interplay of finishes is difficult and time-consuming to execute, but the craftspeople have shown they are up to the job. The juxtaposition of different case finishes, an upgrade from previous AIKON models, provides a stunning play with light.\u003cbr\u003e\u003cbr\u003eAlternatively, for those individuals who inhabit an urban environment where life is frenetic and time management is essential, Maurice Lacroix now offers two additional examples of the AIKON Automatic Chronograph. In this instance, the dials are enriched with a lattice-like motif, luminescent treatment, a day-date display and three counters. Packed with functionality, the AIKON Automatic Chronograph is offered in two eye-catching dial colours: purple, with contrasting silver counters, or a golden option set with brooding black sub-dials. Like the AIKON Automatic, the case of the AIKON Automatic Chronograph incorporates some accents in Grade 5 titanium, delivering a highly polished, resplendent gleam. In this instance, Maurice Lacroix has placed softly spoken brushed and polished surfaces adjacent to one another to deliver subtle contrast.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964932874,"sku":"AI6008-TT032-230-1","price":2700.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-titanium-watch-p50716-94008_image.jpg?v=1781657057"},{"product_id":"maurice-lacroix-mens-aikon-automatic-titanuim-watch-ai6008-tt032-430-1","title":"Men's AIKON Automatic Titanuim Watch","description":"\u003cp\u003eAlways attentive to market feedback, Maurice Lacroix, a brand with a reputation for delivering high perceived value, is pleased to unveil additional versions of its AIKON Automatic and AIKON Automatic Chronograph, all housed in titanium. This lightweight alloy is strong, skin-friendly, not liable to corrosion and looks effortlessly cool in an urban setting. Presented in various highly fashionable colours, these new watches are packed with an array of refinements, offer day-to-day practicality, confer peerless wearer comfort and deliver a level of excellence seldom found at this price point.\u003cbr\u003e\u003cbr\u003eIn the competitive world of watches, some models stand out as champions. Back in 2016, Maurice Lacroix unveiled the AIKON, a watch that has since tasted success on numerous occasions. Inspired by the CALYPSO, a popular collection during the 90s, the AIKON soon came to prominence with its winning combination of urban styling and refined finishes.\u003cbr\u003e\u003cbr\u003eThe AIKON Automatic 42 mm in steel has been a box office sensation, winning the hearts of many style- conscious wearers who appreciate a fine watch brimming with Swiss quality. Nevertheless, Maurice Lacroix has never rested on its laurels, continuously speaking to retailers, attentively identifying market trends and proactively engaging with the public to establish what they seek in a luxury watch.\u003cbr\u003e\u003cbr\u003eNow, Maurice Lacroix unveils new expressions of the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm, all executed in titanium, a highly desirable material that confers an array of wearer benefits.\u003cbr\u003e\u003cbr\u003eTitanium is widely used in motorsport and aerospace industries due its rare blend of notable strength and featherweight properties. It has also proved popular in the marine world owing to its resistance to saltwater corrosion. Moreover, the alloy is also widely used in the medical world courtesy of its skin-friendly characteristics. All these attributes are present with the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm. Quite simply, titanium is a multi-talented performer that punches above its weight.\u003cbr\u003e\u003cbr\u003eOn this occasion, Maurice Lacroix has combined two grades of titanium, Grade 2 titanium and Grade 5 titanium, accentuating the visual contrast of each metal to glorious affect. This nuanced contrast imbues each model with an air of sophistication and style, ensuring they always stand out from the crowd.\u003cbr\u003e\u003cbr\u003eThe AIKON Automatic is available in two variants, both of which feature a clous-de-Paris dial motif, facetted hour and minute hands, a liberal application of Super-LumiNova to aid readability in dim light, a centre seconds hand and a date indication. While sharing the same genetic makeup, both references evince a different character. An elegant grey dial delivers a monochromatic aesthetic, accentuating the cool tones of the titanium housing. Alternatively, the AIKON Automatic is available in an eye-popping shade of vibrant purple for those wearers who chose to live life above the radar.\u003cbr\u003e\u003cbr\u003eThe feature-rich dials are paired with titanium cases, endowed with a complex blend of high-contrast sand-brushed and polished surfaces. For example, the legendary AIKON arms that straddle the bezel are highly polished, with a gleaming finish only achievable with Grade 5 titanium. This interplay of finishes is difficult and time-consuming to execute, but the craftspeople have shown they are up to the job. The juxtaposition of different case finishes, an upgrade from previous AIKON models, provides a stunning play with light.\u003cbr\u003e\u003cbr\u003eAlternatively, for those individuals who inhabit an urban environment where life is frenetic and time management is essential, Maurice Lacroix now offers two additional examples of the AIKON Automatic Chronograph. In this instance, the dials are enriched with a lattice-like motif, luminescent treatment, a day-date display and three counters. Packed with functionality, the AIKON Automatic Chronograph is offered in two eye-catching dial colours: purple, with contrasting silver counters, or a golden option set with brooding black sub-dials. Like the AIKON Automatic, the case of the AIKON Automatic Chronograph incorporates some accents in Grade 5 titanium, delivering a highly polished, resplendent gleam. In this instance, Maurice Lacroix has placed softly spoken brushed and polished surfaces adjacent to one another to deliver subtle contrast.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590965031178,"sku":"AI6008-TT032-430-1","price":2700.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-watch-p50718-94014_image.jpg?v=1781657062"},{"product_id":"maurice-lacroix-ladies-aikon-35mm-diamond-white-mother-of-pearl-automatic-watch-ai6006-ss002-170-1","title":"Ladies AIKON 35mm Diamond White Mother of Pearl Automatic Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590990491914,"sku":"AI6006-SS002-170-1","price":2150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-ladies-aikon-35mm-diamond-white-mother-of-pearl-automatic-watch-p51031-94979_image.jpg?v=1781657471"},{"product_id":"maurice-lacroix-aikonic-43mm-automatic-carbon-dial-black-strap-watch-ac6008-ssl20-330-2","title":"Aikonic 43mm Automatic Carbon Dial Black Strap Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591178187018,"sku":"AC6008-SSL20-330-2","price":2950.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikonic-43mm-automatic-carbon-dial-black-strap-watch-p53626-103328_zoom.jpg?v=1781639092"},{"product_id":"maurice-lacroix-aikonic-43mm-automatic-carbon-dial-blue-strap-watch-ac6008-ssl40-330-4","title":"Aikonic 43mm Automatic Carbon Dial Blue Strap Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591178219786,"sku":"AC6008-SSL40-330-4","price":2950.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikonic-43mm-automatic-carbon-dial-blue-strap-watch-p53627-103332_zoom.jpg?v=1781639095"},{"product_id":"maurice-lacroix-aikonic-43mm-automatic-carbon-dial-petrol-blue-strap-watch-ac6008-ssl40-331-4","title":"Aikonic 43mm Automatic Carbon Dial Petrol Blue Strap Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591178318090,"sku":"AC6008-SSL40-331-4","price":2950.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikonic-43mm-automatic-carbon-dial-petrol-blue-strap-watch-p53628-103336_zoom.jpg?v=1781639094"},{"product_id":"maurice-lacroix-aikonic-43mm-automatic-carbon-dial-white-strap-watch-ac6008-ssl70-330-2","title":"Aikonic 43mm Automatic Carbon Dial White Strap Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591178350858,"sku":"AC6008-SSL70-330-2","price":2950.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikonic-43mm-automatic-carbon-dial-white-strap-watch-p53629-103339_zoom.jpg?v=1781639097"},{"product_id":"maurice-lacroix-aikon-quartz-wotto-40mm-limited-edition-watch-xxx-500-ai1108-pvl20-090-2","title":"Aikon Quartz Wotto 40mm Limited Edition Watch (XXX\/500)","description":"\u003cdiv\u003eGet ready to wear your art on your wrist! The AIKON Quartz Wotto Limited Edition is where Swiss watchmaking meets street art cool. Designed in collaboration with British artist WOTTO (aka Craig Watkins), this 40mm stunner turns time into a statement piece. Its brushed stainless-steel case with gunmetal and black PVD finishes oozes modern style, while the grey dial is covered in Wotto’s quirky characters to give off serious creative energy. From skulls to ghosts, every tiny detail tells a story — it’s like a gallery you can wear every day.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eThe fun doesn’t stop there. The black matte hands glow with white Super-LumiNova, and the minute hand hides a tiny ghost that lights up in the dark. A bright pink “serpentine” seconds hand adds a bold pop of colour, matched by pink loops on the black rubber strap. But the real showstopper? The date window — instead of boring numbers, you’ll find 31 different Wotto illustrations, giving you a new piece of art to enjoy every single day.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003ePowered by a reliable Swiss Ronda 515 quartz movement, this limited-edition watch is water-resistant to 100 metres and finished with a comfy, stylish easy change strap system. Only 500 pieces exist worldwide, each engraved with its unique number. The AIKON Quartz Wotto is not just a watch — it’s attitude, art, and precision rolled into one.\u003c\/div\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591232024842,"sku":"AI1108-PVL20-090-2","price":1200.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-quartz-wotto-40mm-limited-edition-watch-xxx-500-p54296-105595_zoom.jpg?v=1781640692"}],"url":"https:\/\/www.francisandgaye.co.uk\/collections\/aikon-maurice-lacroix-watches.oembed","provider":"Francis \u0026 Gaye","version":"1.0","type":"link"}