{"title":"Blue Maurice Lacroix Watches","description":"","products":[{"product_id":"maurice-lacroix-mens-aikon-automatic-44mm-stainless-steel-watch-ai6008-ss002-430-1","title":"Men's AIKON Automatic 44mm Stainless Steel Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52585857384714,"sku":"AI6008-SS002-430-1","price":2050.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-44mm-stainless-steel-watch-p26761-36039_image.jpg?v=1781639645"},{"product_id":"maurice-lacroix-mens-aikon-automatic-39mm-watch-blue-ai6007-ss002-430-1","title":"Men's AIKON Automatic 39mm Watch | Blue","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586171760906,"sku":"AI6007-SS002-430-1","price":1537.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-39mm-watch-blue-p32541-46395_image.jpg?v=1781645497"},{"product_id":"maurice-lacroix-aikon-tide-crystal-set-40mm-watch-cyan-white-ai2008-aaaa1-3a0-0","title":"AIKON #TIDE Crystal Set 40mm Watch, Cyan\/White","description":"\u003cp\u003e\u003cstrong\u003eMAURICE LACROIX AIKON #TIDE – ‘THAT’S WHAT A DROP MAKES’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrepare to be dazzled! Maurice Lacroix has unveiled their funkiest, brightest range of watches, offered in an array of eye-popping colours. Part of the AIKON family, #tide is made to be noticed. And, best of all, the #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon.\u003c\/p\u003e\n\u003cp\u003eThe AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic, combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.\u003c\/p\u003e\n\u003cp\u003eThe model also benefits from the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Later, in 2022, Maurice Lacroix intends to unveil a second version of the AIKON #tide equipped with a bracelet made of, you guessed it, composite material!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVOLUTIONARY TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines. These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed formula, culminating in the creation of upcycled plastic, which is eventually used for making lots of lovely, brightly coloured AIKON #tide watches. Maurice Lacroix has conceived the AIKON #tide for a new generation who value sustainability, affordability and, of course, notable style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHAT’S WHAT A DROP MAKES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes when an individual or company tries to make a positive change, critics will declare, ‘It’ s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and play a small part in making the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes’.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586567860490,"sku":"AI2008-AAAA1-3A0-0","price":425.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-tide-crystal-set-40mm-watch-cyan-white-p40176-63150_image.jpg?v=1781648216"},{"product_id":"maurice-lacroix-aikon-40mm-mens-quartz-watch-blue-ai1108-ss002-430-1","title":"AIKON 40mm Men's Quartz Watch | Blue","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599121162,"sku":"AI1108-SS002-430-1","price":990.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-40mm-mens-quartz-watch-blue-p40775-64664_image.jpg?v=1781648422"},{"product_id":"maurice-lacroix-mens-pontos-s-bronze-blue-diver-watch-pt6248-brz0b-430-4","title":"Men's Pontos S Bronze Blue Diver Watch","description":"\u003cp\u003eIn 2013, Maurice Lacroix released its first generation PONTOS S Diver. However, a few years later, the Jura-based brand ceased producing the model in order to focus its attention on making the highly successful AIKON. Subsequently, the company received numerous requests for the divers’ watch to be reissued. Acceding to these requests, Maurice Lacroix is pleased to unveil a new version of the PONTOS S Diver that incorporates a number of improvements while still retaining the spirit of the inaugural model.\u003c\/p\u003e\n\u003cp\u003eIndeed, while this model is new, it subscribes to the same proven design language and perpetuates the brand’s fondness for urban-inspired styling. Moreover, consistent with other Maurice Lacroix creations, the new PONTOS S Diver is expertly crafted by the company’s Swiss Manufacture and delivers high perceived value: Maurice Lacroix believes that some things should never change!\u003c\/p\u003e\n\u003cp\u003eThe Swiss watch brand turned to Maurice Lacroix Crew member and world champion free diver Lidija Lijic for her input when developing the latest PONTOS S Diver. This versatile athlete regularly ventures into warm seas but also enjoys diving beneath the ice in the Himalayas. Her life is one of courage and enduring commitment to tough, consistent training, and more, as you also have to work on her mental strength to keep pushing boundaries. Self-control, concentration and confidence... Free diving is not without its risks and it requires great aplomb.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590611169546,"sku":"PT6248-BRZ0B-430-4","price":1897.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-pontos-s-diver-blue-bronze-watch-p45071-79857_image.jpg?v=1781651062"},{"product_id":"maurice-lacroix-mens-fiaba-diamond-moonphase-blue-and-silver-swiss-watch-fa1084-ss002-420-1","title":"Men's Fiaba Diamond Moonphase Blue and Silver Swiss Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590740308234,"sku":"FA1084-SS002-420-1","price":975.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-fiaba-diamond-moonphase-blue-and-silver-swiss-watch-p47121-85509_image.jpg?v=1781652661"},{"product_id":"maurice-lacroix-aikon-39mm-blue-pvd-limited-edition-watch-ai6007-pvc00-430-4","title":"Aikon 39mm Blue PVD Limited Edition Watch","description":"\u003cp\u003eInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590817313034,"sku":"AI6007-PVC00-430-4","price":1725.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-blue-pvd-limited-edition-watch-p48098-88086_zoom.jpg?v=1781653602"},{"product_id":"maurice-lacroix-aikon-39mm-automatic-blue-dial-watch-ai6007-ss00f-430-c","title":"Aikon 39mm Automatic Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590866399498,"sku":"AI6007-SS00F-430-C","price":2250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-automatic-blue-dial-watch-p48957-89445_image.jpg?v=1781654580"},{"product_id":"maurice-lacroix-mens-aikon-42mm-two-tone-blue-dial-watch-ai6008-sy013-432-1","title":"Men's Aikon 42mm Two-Tone Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590866465034,"sku":"AI6008-SY013-432-1","price":2080.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-42mm-two-tone-blue-dial-watch-p48959-89450_image.jpg?v=1781654586"},{"product_id":"maurice-lacroix-mens-aikon-chronograph-quartz-watch-ai1118-ss002-430-1","title":"Men's AIKON Chronograph Quartz Watch","description":"\u003cp\u003eMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.\u003cbr\u003e\u003cbr\u003eInspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.\u003cbr\u003e\u003cbr\u003eMaurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003cbr\u003e\u003cbr\u003eWhatever situation you find yourself in, the AIKON Quartz Chronograph looks cool and fresh and always proves the perfect multitasker. Rest assured, despite Maurice Lacroix significantly upgrading the specification of the AIKON Quartz Chronograph, it still delivers the company’s legendary high perceived value. Once again, the AIKON proves the perfect companion for the urban dweller.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964867338,"sku":"AI1118-SS002-430-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-chronography-quartz-watch-p50714-94003_image.jpg?v=1781657056"},{"product_id":"maurice-lacroix-mens-aikon-automatic-skeleton-watch-ai6007-ss002-031-1","title":"Men's AIKON Automatic Skeleton Watch","description":"\u003cp\u003eInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591054553354,"sku":"AI6007-SS002-031-1","price":3600.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-skeleton-watch-p51853-97071_image.jpg?v=1781658966"},{"product_id":"maurice-lacroix-mens-1975-blue-leather-39mm-watch-751007-ss001-430-4","title":"Men's 1975 Blue Leather 39mm Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591070216458,"sku":"751007-SS001-430-4","price":650.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-1975-blue-leather-39mm-watch-p52132-98002_zoom.jpg?v=1781636225"},{"product_id":"maurice-lacroix-mens-1975-39mm-blue-dial-watch-751007-ss002-430-1","title":"Men's 1975 39mm Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591070314762,"sku":"751007-SS002-430-1","price":750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-1975-39mm-blue-dial-watch-p52135-97994_zoom.jpg?v=1781636233"},{"product_id":"maurice-lacroix-mens-1975-36mm-automatic-blue-leather-watch-756007-ss001-430-4","title":"Men's 1975 36mm Automatic Blue Leather Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591170322698,"sku":"756007-SS001-430-4","price":1200.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-1975-36mm-automatic-blue-leather-watch-p53482-102623_image.jpg?v=1781638807"},{"product_id":"maurice-lacroix-mens-1975-36mm-automatic-blue-dial-watch-756007-ss002-430-1","title":"Men's 1975 36mm Automatic Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591170486538,"sku":"756007-SS002-430-1","price":1300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-1975-36mm-automatic-blue-dial-watch-p53485-102627_image.jpg?v=1781638813"},{"product_id":"maurice-lacroix-mens-1975-40mm-automatic-blue-leather-watch-756008-ss001-340-4","title":"Men's 1975 40mm Automatic Blue Leather Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591170617610,"sku":"756008-SS001-340-4","price":1200.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-1975-40mm-automatic-blue-leather-watch-p53488-102631_image.jpg?v=1781638816"},{"product_id":"maurice-lacroix-mens-1975-40mm-automatic-blue-dial-watch-756008-ss002-430-1","title":"Men's 1975 40mm Automatic Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52591170781450,"sku":"756008-SS002-430-1","price":1300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-1975-40mm-automatic-blue-dial-watch-p53491-102635_image.jpg?v=1781638822"}],"url":"https:\/\/www.francisandgaye.co.uk\/collections\/blue-maurice-lacroix-watches.oembed","provider":"Francis \u0026 Gaye","version":"1.0","type":"link"}