{"title":"Maurice Lacroix Watches","description":"\u003cp\u003eFrancis \u0026amp; Gaye’s collection of Maurice Lacroix watches showcases the brand’s refined Swiss craftsmanship, contemporary design, and dedication to innovation. Known for blending traditional watchmaking with modern aesthetics, Maurice Lacroix timepieces deliver exceptional quality, whether you're seeking elegance or sporty sophistication. With precision-engineered movements and bold design elements, these watches make a confident statement on any wrist. Our carefully curated selection includes standout models like the stylish ladies' Maurice Lacroix watches, the dynamic Chronograph editions, and the sleek men’s models. The Maurice Lacroix Aikon delivers a striking fusion of strength and style for those seeking a bold and modern design. Whether adding to a growing collection or investing in your first luxury watch, Maurice Lacroix offers enduring appeal, impeccable detailing, and timeless sophistication.\u003c\/p\u003e","products":[{"product_id":"maurice-lacroix-mens-eliros-chronograph-anthracite-quartz-watch-el1098-ss001-311-1","title":"Men's ELIROS Chronograph Anthracite Quartz Watch","description":"\u003cp\u003eThe Maurice Lacroix Eliros Chronograph EL1098-SS001-311-1 is where timeless design meets contemporary Swiss precision. This refined 40mm chronograph features a striking sun-brushed anthracite dial, elegantly complemented by rose gold-plated Roman numerals, hands, and sub-dial accents. Protected by a scratch-resistant sapphire crystal with anti-reflective coating, the dial remains crystal-clear in any light. With its clean layout and balanced design, the EL1098-SS001-311-1 brings an air of understated luxury to any occasion.\u003cbr\u003e\u003cbr\u003ePowered by a reliable Swiss-made quartz movement (Ronda 5040.D), this Maurice Lacroix timepiece ensures accurate chronograph functionality, including a 30-minute counter, small seconds, and a central chronograph seconds hand. A neatly integrated date window between 4 and 5 o’clock adds practical flair. The brown calfskin leather strap provides all-day comfort and features a quick-release system for easy customization, making the Maurice Lacroix EL1098-SS001-311-1 as versatile as it is stylish.\u003cbr\u003e\u003cbr\u003eWhether you're dressing for a formal event or elevating your everyday wardrobe, this watch delivers effortless elegance and performance. Its combination of Swiss watchmaking heritage, modern styling, and subtle detailing makes it a standout choice for those who value both form and function. Add this sophisticated timepiece to your collection and experience the best of Maurice Lacroix craftsmanship.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52585696526602,"sku":"EL1098-SS001-311-1","price":950.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-eliros-chronograph-anthracite-quartz-watch-p22498-30891_image.jpg?v=1781657632"},{"product_id":"maurice-lacroix-mens-eliros-40mm-black-leather-quartz-watch-el1118-ss001-310-1","title":"Men's ELIROS 40mm Black Leather Quartz Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default 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SUNSHINE Special Edition 40mm Watch","description":"\u003cp\u003eThe Maurice Lacroix Eliros has always been linked with the notion of style. Over the years, it has been dressed in an array of colours, sometimes encompassing rich textures to augment appeal. Now, the Swiss watch brand is pleased to unveil a new, special edition Eliros that unites a pyramidal motif with sumptuous sunny shades. This indulgent timepiece is intended for individuals who seek pleasure in everything they do. Ladies and gentlemen, say hello to the Eliros Sunshine.\u003cbr\u003e\u003cbr\u003eWith the advent of the Eliros Sunshine, Maurice Lacroix has shunned conservative tones in favour of warm golden hues and fabulously rich textures. Indeed, the surface of the dial and the accompanying strap are endowed with a pyramidal texture. While the sapphire crystal, positioned front of house, protects inquisitive fingers from probing the dial surface, the strap invites the wearer to caress its tactile form.\u003cbr\u003e\u003cbr\u003eThe dial and strap are coloured using an immersion technique, ensuring both components perfectly match. The packaging for the watch can also be used as a handy bag. The M logo features on the dial, strap and bag, affirming this watch is a Maurice Lacroix, a brand synonymous with Swiss quality.\u003cbr\u003e\u003cbr\u003eMeasuring 40mm in diameter, the generous scale of the dial augments readability while delivering unisex appeal. Leaf-shaped hour and minute hands, along with a slender centre seconds hand, convey the essentials of time. Yellow golden shades, often associated with opulence, are widely employed throughout. There is no need to wind the watch each day, the quartz movement takes care of this.\u003cbr\u003e\u003cbr\u003eThis latest expression of Eliros ownership is simple to read, precise and delivers high perceived value. But most of all, it’s notably stylish, sidesteps mediocrity and subscribes to the belief that ‘life is for living’. We implore pleasure seekers to form an orderly queue for one of the hottest watches this season, the Eliros Sunshine.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586547511562,"sku":"EL1118-PVY01-090-9","price":375.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-eliros-sunshine-special-edition-40mm-watch-p39938-62739_image.jpg?v=1781648038"},{"product_id":"maurice-lacroix-aikon-tide-crystal-set-40mm-watch-pastel-pink-white-ai2008-eeee1-3a0-0","title":"AIKON #TIDE Crystal Set 40mm Watch, Pastel Pink\/White","description":"\u003cp\u003e\u003cstrong\u003eMAURICE LACROIX AIKON #TIDE – ‘THAT’S WHAT A DROP MAKES’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ep Prepare to be dazzled! Maurice Lacroix has unveiled their funkiest, brightest range of watches, offered in an array of eye-popping colours. Part of the AIKON family, #tide is made to be noticed. And, best of all, the #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon.\u003c\/p\u003e\n\u003cp\u003eThe AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic, combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.\u003c\/p\u003e\n\u003cp\u003eThe model also benefits from the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Later, in 2022, Maurice Lacroix intends to unveil a second version of the AIKON #tide equipped with a bracelet made of, you guessed it, composite material!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVOLUTIONARY TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines. These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed formula, culminating in the creation of upcycled plastic, which is eventually used for making lots of lovely, brightly coloured AIKON #tide watches. Maurice Lacroix has conceived the AIKON #tide for a new generation who value sustainability, affordability and, of course, notable style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHAT’S WHAT A DROP MAKES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes when an individual or company tries to make a positive change, critics will declare, ‘It’ s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and play a small part in making the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes’.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586567762186,"sku":"AI2008-EEEE1-3A0-0","price":425.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-tide-crystal-set-40mm-watch-pastel-pink-white-p40175-63145_image.jpg?v=1781648214"},{"product_id":"maurice-lacroix-aikon-tide-crystal-set-40mm-watch-cyan-white-ai2008-aaaa1-3a0-0","title":"AIKON #TIDE Crystal Set 40mm Watch, Cyan\/White","description":"\u003cp\u003e\u003cstrong\u003eMAURICE LACROIX AIKON #TIDE – ‘THAT’S WHAT A DROP MAKES’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrepare to be dazzled! Maurice Lacroix has unveiled their funkiest, brightest range of watches, offered in an array of eye-popping colours. Part of the AIKON family, #tide is made to be noticed. And, best of all, the #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon.\u003c\/p\u003e\n\u003cp\u003eThe AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic, combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.\u003c\/p\u003e\n\u003cp\u003eThe model also benefits from the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Later, in 2022, Maurice Lacroix intends to unveil a second version of the AIKON #tide equipped with a bracelet made of, you guessed it, composite material!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVOLUTIONARY TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines. These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed formula, culminating in the creation of upcycled plastic, which is eventually used for making lots of lovely, brightly coloured AIKON #tide watches. Maurice Lacroix has conceived the AIKON #tide for a new generation who value sustainability, affordability and, of course, notable style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHAT’S WHAT A DROP MAKES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes when an individual or company tries to make a positive change, critics will declare, ‘It’ s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and play a small part in making the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes’.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586567860490,"sku":"AI2008-AAAA1-3A0-0","price":425.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-tide-crystal-set-40mm-watch-cyan-white-p40176-63150_image.jpg?v=1781648216"},{"product_id":"maurice-lacroix-aikon-35mm-ladies-two-tone-watch-mother-of-pearl-ai1106-pvp02-170-1","title":"AIKON 35mm Ladies Two Tone Watch | Mother of Pearl","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586597056778,"sku":"AI1106-PVP02-170-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-ladies-two-tone-watch-mother-of-pearl-p40742-64660_image.jpg?v=1781648409"},{"product_id":"maurice-lacroix-aikon-40mm-mens-quartz-watch-black-ai1108-ss002-330-1","title":"AIKON 40mm Men's Quartz Watch | Black","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599088394,"sku":"AI1108-SS002-330-1","price":990.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-40mm-mens-quartz-watch-black-p40774-64658_image.jpg?v=1781648419"},{"product_id":"maurice-lacroix-aikon-40mm-mens-quartz-watch-blue-ai1108-ss002-430-1","title":"AIKON 40mm Men's Quartz Watch | Blue","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599121162,"sku":"AI1108-SS002-430-1","price":990.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-40mm-mens-quartz-watch-blue-p40775-64664_image.jpg?v=1781648422"},{"product_id":"maurice-lacroix-aikon-40mm-mens-quartz-watch-green-ai1108-ss002-630-1","title":"AIKON 40mm Men's Quartz Watch | Green","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599153930,"sku":"AI1108-SS002-630-1","price":880.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-40mm-mens-quartz-watch-green-p40776-64665_image.jpg?v=1781648425"},{"product_id":"maurice-lacroix-aikon-skeleton-39mm-mens-automatic-watch-ai6007-ss002-030-1","title":"AIKON Skeleton 39mm Men's Automatic Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599186698,"sku":"AI6007-SS002-030-1","price":2932.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-mens-automatic-watch-skeleton-p40777-64667_image.jpg?v=1781648426"},{"product_id":"maurice-lacroix-ladies-aikon-35mm-quartz-watch-ai1106-ss002-150-1","title":"Ladies AIKON 35mm Quartz Watch","description":"\u003cp\u003eConsistent with other AIKON models, these latest references unite contemporary style and Swiss precision while delivering high perceived value, a winning formula that Maurice Lacroix has perpetuated since the advent of the first AIKON back in 2016. Be part of the success story.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590592065802,"sku":"AI1106-SS002-150-1","price":935.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-quartz-watch-p44673-78390_image.jpg?v=1781650683"},{"product_id":"maurice-lacroix-aikon-35mm-quartz-watch-ai1106-ss000-150-7","title":"AIKON 35mm Quartz Watch","description":"\u003cp\u003eConsistent with other AIKON models, these latest references unite contemporary style and Swiss precision while delivering high perceived value, a winning formula that Maurice Lacroix has perpetuated since the advent of the first AIKON back in 2016. Be part of the success story.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590592098570,"sku":"AI1106-SS000-150-7","price":860.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-quartz-watch-p44674-78388_image.jpg?v=1781650689"},{"product_id":"maurice-lacroix-pontos-s-diver-white-dial-watch-pt6248-ss00l-130-4","title":"Pontos S Diver White Dial Watch","description":"\u003cp\u003eIn 2013, Maurice Lacroix released its first generation PONTOS S Diver. However, a few years later, the Jura-based brand ceased producing the model in order to focus its attention on making the highly successful AIKON. Subsequently, the company received numerous requests for the divers’ watch to be reissued. Acceding to these requests, Maurice Lacroix is pleased to unveil a new version of the PONTOS S Diver that incorporates a number of improvements while still retaining the spirit of the inaugural model.\u003c\/p\u003e\n\u003cp\u003eIndeed, while this model is new, it subscribes to the same proven design language and perpetuates the brand’s fondness for urban-inspired styling. Moreover, consistent with other Maurice Lacroix creations, the new PONTOS S Diver is expertly crafted by the company’s Swiss Manufacture and delivers high perceived value: Maurice Lacroix believes that some things should never change!\u003c\/p\u003e\n\u003cp\u003eThe Swiss watch brand turned to Maurice Lacroix Crew member and world champion free diver Lidija Lijic for her input when developing the latest PONTOS S Diver. This versatile athlete regularly ventures into warm seas but also enjoys diving beneath the ice in the Himalayas. Her life is one of courage and enduring commitment to tough, consistent training, and more, as you also have to work on her mental strength to keep pushing boundaries. Self-control, concentration and confidence... Free diving is not without its risks and it requires great aplomb.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590611038474,"sku":"PT6248-SS00L-130-4","price":1990.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-pontos-s-diver-white-dial-watch-p45069-79809_image.jpg?v=1781651059"},{"product_id":"maurice-lacroix-mens-pontos-s-bronze-blue-diver-watch-pt6248-brz0b-430-4","title":"Men's Pontos S Bronze Blue Diver Watch","description":"\u003cp\u003eIn 2013, Maurice Lacroix released its first generation PONTOS S Diver. However, a few years later, the Jura-based brand ceased producing the model in order to focus its attention on making the highly successful AIKON. Subsequently, the company received numerous requests for the divers’ watch to be reissued. Acceding to these requests, Maurice Lacroix is pleased to unveil a new version of the PONTOS S Diver that incorporates a number of improvements while still retaining the spirit of the inaugural model.\u003c\/p\u003e\n\u003cp\u003eIndeed, while this model is new, it subscribes to the same proven design language and perpetuates the brand’s fondness for urban-inspired styling. Moreover, consistent with other Maurice Lacroix creations, the new PONTOS S Diver is expertly crafted by the company’s Swiss Manufacture and delivers high perceived value: Maurice Lacroix believes that some things should never change!\u003c\/p\u003e\n\u003cp\u003eThe Swiss watch brand turned to Maurice Lacroix Crew member and world champion free diver Lidija Lijic for her input when developing the latest PONTOS S Diver. This versatile athlete regularly ventures into warm seas but also enjoys diving beneath the ice in the Himalayas. Her life is one of courage and enduring commitment to tough, consistent training, and more, as you also have to work on her mental strength to keep pushing boundaries. Self-control, concentration and confidence... Free diving is not without its risks and it requires great aplomb.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590611169546,"sku":"PT6248-BRZ0B-430-4","price":1897.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-pontos-s-diver-blue-bronze-watch-p45071-79857_image.jpg?v=1781651062"},{"product_id":"maurice-lacroix-aikon-35mm-quartz-watch-ai1106-ss002-350-1","title":"AIKON 35mm Quartz Watch","description":"\u003cp\u003eIn the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590648721674,"sku":"AI1106-SS002-350-1","price":1100.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-quartz-watch-p45543-80997_image.jpg?v=1781651560"},{"product_id":"maurice-lacroix-mens-fiaba-diamond-moonphase-blue-and-silver-swiss-watch-fa1084-ss002-420-1","title":"Men's Fiaba Diamond Moonphase Blue and Silver Swiss Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590740308234,"sku":"FA1084-SS002-420-1","price":975.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-fiaba-diamond-moonphase-blue-and-silver-swiss-watch-p47121-85509_image.jpg?v=1781652661"},{"product_id":"maurice-lacroix-aikon-39mm-blue-pvd-limited-edition-watch-ai6007-pvc00-430-4","title":"Aikon 39mm Blue PVD Limited Edition Watch","description":"\u003cp\u003eInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590817313034,"sku":"AI6007-PVC00-430-4","price":1725.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-blue-pvd-limited-edition-watch-p48098-88086_zoom.jpg?v=1781653602"},{"product_id":"maurice-lacroix-aikon-42mm-black-pvd-limited-edition-watch-ai6008-pvb00-330-2","title":"Aikon 42mm Black PVD Limited Edition Watch","description":"\u003cp\u003eInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590817345802,"sku":"AI6008-PVB00-330-2","price":1725.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-42mm-black-pvd-limited-edition-watch-p48099-88087_zoom.jpg?v=1781653603"},{"product_id":"maurice-lacroix-aikon-39mm-automatic-blue-dial-watch-ai6007-ss00f-430-c","title":"Aikon 39mm Automatic Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590866399498,"sku":"AI6007-SS00F-430-C","price":2250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-automatic-blue-dial-watch-p48957-89445_image.jpg?v=1781654580"},{"product_id":"maurice-lacroix-ladies-fiaba-32mm-mother-of-pearl-dial-watch-fa1004-pvp13-150-1","title":"Ladies Fiaba 32mm Mother Of Pearl Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590866432266,"sku":"FA1004-PVP13-150-1","price":1300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-ladies-fiaba-32mm-mother-of-pearl-dial-watch-p48958-89446_zoom.jpg?v=1781654585"},{"product_id":"maurice-lacroix-mens-aikon-42mm-two-tone-blue-dial-watch-ai6008-sy013-432-1","title":"Men's Aikon 42mm Two-Tone Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590866465034,"sku":"AI6008-SY013-432-1","price":2080.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-42mm-two-tone-blue-dial-watch-p48959-89450_image.jpg?v=1781654586"},{"product_id":"maurice-lacroix-mens-pontos-s-diver-42mm-black-dial-rubber-strap-watch-pt6248-dlb00-330-2","title":"Men's Pontos S Diver 42mm Black Dial Rubber Strap Watch","description":"\u003cp\u003eA lesson in continuous improvement, fusing sumptuous materials with refined finishes. The PONTOS is an exemplar of elegance and sophistication while at the same time, it upholds our reputation for crafting accessible luxury timepieces.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590900379914,"sku":"PT6248-DLB00-330-2","price":1732.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-pontos-s-diver-42mm-black-dial-rubber-strap-watch-p49569-90847_image.jpg?v=1781655417"},{"product_id":"maurice-lacroix-mens-pontos-s-bronze-diver-42mm-strap-watch-xxx-500-pt6248-brz01-330-3","title":"Men's Pontos S Bronze Diver 42mm Strap Watch (XXX\/500)","description":"\u003cp\u003eA lesson in continuous improvement, fusing sumptuous materials with refined finishes. The PONTOS is an exemplar of elegance and sophistication while at the same time, it upholds our reputation for crafting accessible luxury timepieces.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590900412682,"sku":"PT6248-BRZ01-330-3","price":2125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-pontos-s-diver-42mm-black-dial-leather-strap-watch-p49570-90843_image.jpg?v=1781655414"},{"product_id":"maurice-lacroix-mens-aikon-chronograph-quartz-watch-ai1118-ss002-230-1","title":"Men's AIKON Chronograph Quartz Watch","description":"\u003cp\u003eMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.\u003cbr\u003e\u003cbr\u003eInspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.\u003cbr\u003e\u003cbr\u003eMaurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003cbr\u003e\u003cbr\u003eWhatever situation you find yourself in, the AIKON Quartz Chronograph looks cool and fresh and always proves the perfect multitasker. Rest assured, despite Maurice Lacroix significantly upgrading the specification of the AIKON Quartz Chronograph, it still delivers the company’s legendary high perceived value. Once again, the AIKON proves the perfect companion for the urban dweller.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964736266,"sku":"AI1118-SS002-230-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-chronograph-quartz-watch-p50712-93996_image.png?v=1781657056"},{"product_id":"maurice-lacroix-mens-aikon-chronograph-quartz-watch-ai1118-ss002-330-1","title":"Men's AIKON Chronograph Quartz Watch","description":"\u003cp\u003eMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.\u003cbr\u003e\u003cbr\u003eInspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.\u003cbr\u003e\u003cbr\u003eMaurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003cbr\u003e\u003cbr\u003eWhatever situation you find yourself in, the AIKON Quartz Chronograph looks cool and fresh and always proves the perfect multitasker. Rest assured, despite Maurice Lacroix significantly upgrading the specification of the AIKON Quartz Chronograph, it still delivers the company’s legendary high perceived value. Once again, the AIKON proves the perfect companion for the urban dweller.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964834570,"sku":"AI1118-SS002-330-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/mens-aikon-chronograph-quartz-watch-p50713-94000_image.jpg?v=1781657055"},{"product_id":"maurice-lacroix-mens-aikon-chronograph-quartz-watch-ai1118-ss002-430-1","title":"Men's AIKON Chronograph Quartz Watch","description":"\u003cp\u003eMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.\u003cbr\u003e\u003cbr\u003eInspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.\u003cbr\u003e\u003cbr\u003eMaurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. 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Once again, the AIKON proves the perfect companion for the urban dweller.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964867338,"sku":"AI1118-SS002-430-1","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-chronography-quartz-watch-p50714-94003_image.jpg?v=1781657056"},{"product_id":"maurice-lacroix-mens-aikon-automatic-titanium-watch-ai6008-tt032-230-1","title":"Men's AIKON Automatic Titanium Watch","description":"\u003cp\u003eAlways attentive to market feedback, Maurice Lacroix, a brand with a reputation for delivering high perceived value, is pleased to unveil additional versions of its AIKON Automatic and AIKON Automatic Chronograph, all housed in titanium. This lightweight alloy is strong, skin-friendly, not liable to corrosion and looks effortlessly cool in an urban setting. Presented in various highly fashionable colours, these new watches are packed with an array of refinements, offer day-to-day practicality, confer peerless wearer comfort and deliver a level of excellence seldom found at this price point.\u003cbr\u003e\u003cbr\u003eIn the competitive world of watches, some models stand out as champions. Back in 2016, Maurice Lacroix unveiled the AIKON, a watch that has since tasted success on numerous occasions. Inspired by the CALYPSO, a popular collection during the 90s, the AIKON soon came to prominence with its winning combination of urban styling and refined finishes.\u003cbr\u003e\u003cbr\u003eThe AIKON Automatic 42 mm in steel has been a box office sensation, winning the hearts of many style- conscious wearers who appreciate a fine watch brimming with Swiss quality. Nevertheless, Maurice Lacroix has never rested on its laurels, continuously speaking to retailers, attentively identifying market trends and proactively engaging with the public to establish what they seek in a luxury watch.\u003cbr\u003e\u003cbr\u003eNow, Maurice Lacroix unveils new expressions of the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm, all executed in titanium, a highly desirable material that confers an array of wearer benefits.\u003cbr\u003e\u003cbr\u003eTitanium is widely used in motorsport and aerospace industries due its rare blend of notable strength and featherweight properties. It has also proved popular in the marine world owing to its resistance to saltwater corrosion. Moreover, the alloy is also widely used in the medical world courtesy of its skin-friendly characteristics. All these attributes are present with the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm. Quite simply, titanium is a multi-talented performer that punches above its weight.\u003cbr\u003e\u003cbr\u003eOn this occasion, Maurice Lacroix has combined two grades of titanium, Grade 2 titanium and Grade 5 titanium, accentuating the visual contrast of each metal to glorious affect. This nuanced contrast imbues each model with an air of sophistication and style, ensuring they always stand out from the crowd.\u003cbr\u003e\u003cbr\u003eThe AIKON Automatic is available in two variants, both of which feature a clous-de-Paris dial motif, facetted hour and minute hands, a liberal application of Super-LumiNova to aid readability in dim light, a centre seconds hand and a date indication. While sharing the same genetic makeup, both references evince a different character. An elegant grey dial delivers a monochromatic aesthetic, accentuating the cool tones of the titanium housing. Alternatively, the AIKON Automatic is available in an eye-popping shade of vibrant purple for those wearers who chose to live life above the radar.\u003cbr\u003e\u003cbr\u003eThe feature-rich dials are paired with titanium cases, endowed with a complex blend of high-contrast sand-brushed and polished surfaces. For example, the legendary AIKON arms that straddle the bezel are highly polished, with a gleaming finish only achievable with Grade 5 titanium. This interplay of finishes is difficult and time-consuming to execute, but the craftspeople have shown they are up to the job. The juxtaposition of different case finishes, an upgrade from previous AIKON models, provides a stunning play with light.\u003cbr\u003e\u003cbr\u003eAlternatively, for those individuals who inhabit an urban environment where life is frenetic and time management is essential, Maurice Lacroix now offers two additional examples of the AIKON Automatic Chronograph. In this instance, the dials are enriched with a lattice-like motif, luminescent treatment, a day-date display and three counters. Packed with functionality, the AIKON Automatic Chronograph is offered in two eye-catching dial colours: purple, with contrasting silver counters, or a golden option set with brooding black sub-dials. Like the AIKON Automatic, the case of the AIKON Automatic Chronograph incorporates some accents in Grade 5 titanium, delivering a highly polished, resplendent gleam. In this instance, Maurice Lacroix has placed softly spoken brushed and polished surfaces adjacent to one another to deliver subtle contrast.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590964932874,"sku":"AI6008-TT032-230-1","price":2700.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-titanium-watch-p50716-94008_image.jpg?v=1781657057"},{"product_id":"maurice-lacroix-mens-aikon-automatic-titanuim-watch-ai6008-tt032-430-1","title":"Men's AIKON Automatic Titanuim Watch","description":"\u003cp\u003eAlways attentive to market feedback, Maurice Lacroix, a brand with a reputation for delivering high perceived value, is pleased to unveil additional versions of its AIKON Automatic and AIKON Automatic Chronograph, all housed in titanium. This lightweight alloy is strong, skin-friendly, not liable to corrosion and looks effortlessly cool in an urban setting. Presented in various highly fashionable colours, these new watches are packed with an array of refinements, offer day-to-day practicality, confer peerless wearer comfort and deliver a level of excellence seldom found at this price point.\u003cbr\u003e\u003cbr\u003eIn the competitive world of watches, some models stand out as champions. Back in 2016, Maurice Lacroix unveiled the AIKON, a watch that has since tasted success on numerous occasions. Inspired by the CALYPSO, a popular collection during the 90s, the AIKON soon came to prominence with its winning combination of urban styling and refined finishes.\u003cbr\u003e\u003cbr\u003eThe AIKON Automatic 42 mm in steel has been a box office sensation, winning the hearts of many style- conscious wearers who appreciate a fine watch brimming with Swiss quality. Nevertheless, Maurice Lacroix has never rested on its laurels, continuously speaking to retailers, attentively identifying market trends and proactively engaging with the public to establish what they seek in a luxury watch.\u003cbr\u003e\u003cbr\u003eNow, Maurice Lacroix unveils new expressions of the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm, all executed in titanium, a highly desirable material that confers an array of wearer benefits.\u003cbr\u003e\u003cbr\u003eTitanium is widely used in motorsport and aerospace industries due its rare blend of notable strength and featherweight properties. It has also proved popular in the marine world owing to its resistance to saltwater corrosion. Moreover, the alloy is also widely used in the medical world courtesy of its skin-friendly characteristics. All these attributes are present with the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm. Quite simply, titanium is a multi-talented performer that punches above its weight.\u003cbr\u003e\u003cbr\u003eOn this occasion, Maurice Lacroix has combined two grades of titanium, Grade 2 titanium and Grade 5 titanium, accentuating the visual contrast of each metal to glorious affect. This nuanced contrast imbues each model with an air of sophistication and style, ensuring they always stand out from the crowd.\u003cbr\u003e\u003cbr\u003eThe AIKON Automatic is available in two variants, both of which feature a clous-de-Paris dial motif, facetted hour and minute hands, a liberal application of Super-LumiNova to aid readability in dim light, a centre seconds hand and a date indication. While sharing the same genetic makeup, both references evince a different character. An elegant grey dial delivers a monochromatic aesthetic, accentuating the cool tones of the titanium housing. Alternatively, the AIKON Automatic is available in an eye-popping shade of vibrant purple for those wearers who chose to live life above the radar.\u003cbr\u003e\u003cbr\u003eThe feature-rich dials are paired with titanium cases, endowed with a complex blend of high-contrast sand-brushed and polished surfaces. For example, the legendary AIKON arms that straddle the bezel are highly polished, with a gleaming finish only achievable with Grade 5 titanium. This interplay of finishes is difficult and time-consuming to execute, but the craftspeople have shown they are up to the job. The juxtaposition of different case finishes, an upgrade from previous AIKON models, provides a stunning play with light.\u003cbr\u003e\u003cbr\u003eAlternatively, for those individuals who inhabit an urban environment where life is frenetic and time management is essential, Maurice Lacroix now offers two additional examples of the AIKON Automatic Chronograph. In this instance, the dials are enriched with a lattice-like motif, luminescent treatment, a day-date display and three counters. Packed with functionality, the AIKON Automatic Chronograph is offered in two eye-catching dial colours: purple, with contrasting silver counters, or a golden option set with brooding black sub-dials. Like the AIKON Automatic, the case of the AIKON Automatic Chronograph incorporates some accents in Grade 5 titanium, delivering a highly polished, resplendent gleam. 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