{"title":"Sale Maurice Lacroix","description":"","products":[{"product_id":"maurice-lacroix-gents-aikon-automatic-42mm-steel-watch-ai6008-ss002-330-1","title":"Gent's AIKON Automatic 42mm Steel Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52585856270602,"sku":"AI6008-SS002-330-1","price":1745.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-gents-aikon-automatic-42mm-steel-watch-p26750-36126_image.jpg?v=1781639645"},{"product_id":"maurice-lacroix-mens-aikon-automatic-39mm-watch-blue-ai6007-ss002-430-1","title":"Men's AIKON Automatic 39mm Watch | Blue","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586171760906,"sku":"AI6007-SS002-430-1","price":1537.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-automatic-39mm-watch-blue-p32541-46395_image.jpg?v=1781645497"},{"product_id":"maurice-lacroix-ladies-aikon-diamond-automatic-watch-35mm-ai6006-ss002-370-1","title":"Ladies AIKON Diamond Automatic Watch | 35mm","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586172219658,"sku":"AI6006-SS002-370-1","price":1827.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-ladies-aikon-diamond-automatic-watch-35mm-p32549-46379_image.jpg?v=1781645506"},{"product_id":"maurice-lacroix-ladies-eliros-adeline-ziliox-limited-edition-watch-xxx-500-el1118-pvb01-320-2","title":"Ladies ELIROS Adeline Ziliox Limited Edition Watch | XXX\/500","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586282975498,"sku":"EL1118-PVB01-320-2","price":380.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-ladies-eliros-adeline-ziliox-limited-edition-watch-xxx-500-p35244-52963_image.jpg?v=1781646250"},{"product_id":"maurice-lacroix-aikon-mens-automatic-39mm-steel-watch-green-ai6008-ss002-630-1","title":"AIKON Men's Automatic 39mm Steel Watch | Green","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586532995338,"sku":"AI6008-SS002-630-1","price":1745.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-mens-automatic-39mm-steel-watch-green-p39648-61956_image.jpg?v=1781647978"},{"product_id":"maurice-lacroix-eliros-sunshine-special-edition-40mm-watch-el1118-pvy01-090-9","title":"ELIROS SUNSHINE Special Edition 40mm Watch","description":"\u003cp\u003eThe Maurice Lacroix Eliros has always been linked with the notion of style. Over the years, it has been dressed in an array of colours, sometimes encompassing rich textures to augment appeal. Now, the Swiss watch brand is pleased to unveil a new, special edition Eliros that unites a pyramidal motif with sumptuous sunny shades. This indulgent timepiece is intended for individuals who seek pleasure in everything they do. Ladies and gentlemen, say hello to the Eliros Sunshine.\u003cbr\u003e\u003cbr\u003eWith the advent of the Eliros Sunshine, Maurice Lacroix has shunned conservative tones in favour of warm golden hues and fabulously rich textures. Indeed, the surface of the dial and the accompanying strap are endowed with a pyramidal texture. While the sapphire crystal, positioned front of house, protects inquisitive fingers from probing the dial surface, the strap invites the wearer to caress its tactile form.\u003cbr\u003e\u003cbr\u003eThe dial and strap are coloured using an immersion technique, ensuring both components perfectly match. The packaging for the watch can also be used as a handy bag. The M logo features on the dial, strap and bag, affirming this watch is a Maurice Lacroix, a brand synonymous with Swiss quality.\u003cbr\u003e\u003cbr\u003eMeasuring 40mm in diameter, the generous scale of the dial augments readability while delivering unisex appeal. Leaf-shaped hour and minute hands, along with a slender centre seconds hand, convey the essentials of time. Yellow golden shades, often associated with opulence, are widely employed throughout. There is no need to wind the watch each day, the quartz movement takes care of this.\u003cbr\u003e\u003cbr\u003eThis latest expression of Eliros ownership is simple to read, precise and delivers high perceived value. But most of all, it’s notably stylish, sidesteps mediocrity and subscribes to the belief that ‘life is for living’. We implore pleasure seekers to form an orderly queue for one of the hottest watches this season, the Eliros Sunshine.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586547511562,"sku":"EL1118-PVY01-090-9","price":375.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-eliros-sunshine-special-edition-40mm-watch-p39938-62739_image.jpg?v=1781648038"},{"product_id":"maurice-lacroix-aikon-tide-crystal-set-40mm-watch-pastel-pink-white-ai2008-eeee1-3a0-0","title":"AIKON #TIDE Crystal Set 40mm Watch, Pastel Pink\/White","description":"\u003cp\u003e\u003cstrong\u003eMAURICE LACROIX AIKON #TIDE – ‘THAT’S WHAT A DROP MAKES’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ep Prepare to be dazzled! Maurice Lacroix has unveiled their funkiest, brightest range of watches, offered in an array of eye-popping colours. Part of the AIKON family, #tide is made to be noticed. And, best of all, the #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon.\u003c\/p\u003e\n\u003cp\u003eThe AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic, combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.\u003c\/p\u003e\n\u003cp\u003eThe model also benefits from the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Later, in 2022, Maurice Lacroix intends to unveil a second version of the AIKON #tide equipped with a bracelet made of, you guessed it, composite material!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVOLUTIONARY TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines. These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed formula, culminating in the creation of upcycled plastic, which is eventually used for making lots of lovely, brightly coloured AIKON #tide watches. Maurice Lacroix has conceived the AIKON #tide for a new generation who value sustainability, affordability and, of course, notable style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHAT’S WHAT A DROP MAKES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes when an individual or company tries to make a positive change, critics will declare, ‘It’ s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and play a small part in making the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes’.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586567762186,"sku":"AI2008-EEEE1-3A0-0","price":425.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-tide-crystal-set-40mm-watch-pastel-pink-white-p40175-63145_image.jpg?v=1781648214"},{"product_id":"maurice-lacroix-aikon-tide-crystal-set-40mm-watch-cyan-white-ai2008-aaaa1-3a0-0","title":"AIKON #TIDE Crystal Set 40mm Watch, Cyan\/White","description":"\u003cp\u003e\u003cstrong\u003eMAURICE LACROIX AIKON #TIDE – ‘THAT’S WHAT A DROP MAKES’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrepare to be dazzled! Maurice Lacroix has unveiled their funkiest, brightest range of watches, offered in an array of eye-popping colours. Part of the AIKON family, #tide is made to be noticed. And, best of all, the #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon.\u003c\/p\u003e\n\u003cp\u003eThe AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic, combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.\u003c\/p\u003e\n\u003cp\u003eThe model also benefits from the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Later, in 2022, Maurice Lacroix intends to unveil a second version of the AIKON #tide equipped with a bracelet made of, you guessed it, composite material!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVOLUTIONARY TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines. These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed formula, culminating in the creation of upcycled plastic, which is eventually used for making lots of lovely, brightly coloured AIKON #tide watches. Maurice Lacroix has conceived the AIKON #tide for a new generation who value sustainability, affordability and, of course, notable style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHAT’S WHAT A DROP MAKES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes when an individual or company tries to make a positive change, critics will declare, ‘It’ s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and play a small part in making the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes’.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586567860490,"sku":"AI2008-AAAA1-3A0-0","price":425.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-tide-crystal-set-40mm-watch-cyan-white-p40176-63150_image.jpg?v=1781648216"},{"product_id":"maurice-lacroix-aikon-skeleton-39mm-mens-automatic-watch-ai6007-ss002-030-1","title":"AIKON Skeleton 39mm Men's Automatic Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52586599186698,"sku":"AI6007-SS002-030-1","price":2932.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-mens-automatic-watch-skeleton-p40777-64667_image.jpg?v=1781648426"},{"product_id":"maurice-lacroix-ladies-aikon-35mm-quartz-watch-ai1106-ss002-150-1","title":"Ladies AIKON 35mm Quartz Watch","description":"\u003cp\u003eConsistent with other AIKON models, these latest references unite contemporary style and Swiss precision while delivering high perceived value, a winning formula that Maurice Lacroix has perpetuated since the advent of the first AIKON back in 2016. Be part of the success story.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590592065802,"sku":"AI1106-SS002-150-1","price":935.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-35mm-quartz-watch-p44673-78390_image.jpg?v=1781650683"},{"product_id":"maurice-lacroix-mens-pontos-s-bronze-blue-diver-watch-pt6248-brz0b-430-4","title":"Men's Pontos S Bronze Blue Diver Watch","description":"\u003cp\u003eIn 2013, Maurice Lacroix released its first generation PONTOS S Diver. However, a few years later, the Jura-based brand ceased producing the model in order to focus its attention on making the highly successful AIKON. Subsequently, the company received numerous requests for the divers’ watch to be reissued. Acceding to these requests, Maurice Lacroix is pleased to unveil a new version of the PONTOS S Diver that incorporates a number of improvements while still retaining the spirit of the inaugural model.\u003c\/p\u003e\n\u003cp\u003eIndeed, while this model is new, it subscribes to the same proven design language and perpetuates the brand’s fondness for urban-inspired styling. Moreover, consistent with other Maurice Lacroix creations, the new PONTOS S Diver is expertly crafted by the company’s Swiss Manufacture and delivers high perceived value: Maurice Lacroix believes that some things should never change!\u003c\/p\u003e\n\u003cp\u003eThe Swiss watch brand turned to Maurice Lacroix Crew member and world champion free diver Lidija Lijic for her input when developing the latest PONTOS S Diver. This versatile athlete regularly ventures into warm seas but also enjoys diving beneath the ice in the Himalayas. Her life is one of courage and enduring commitment to tough, consistent training, and more, as you also have to work on her mental strength to keep pushing boundaries. Self-control, concentration and confidence... Free diving is not without its risks and it requires great aplomb.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590611169546,"sku":"PT6248-BRZ0B-430-4","price":1897.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-pontos-s-diver-blue-bronze-watch-p45071-79857_image.jpg?v=1781651062"},{"product_id":"maurice-lacroix-mens-fiaba-diamond-moonphase-blue-and-silver-swiss-watch-fa1084-ss002-420-1","title":"Men's Fiaba Diamond Moonphase Blue and Silver Swiss Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590740308234,"sku":"FA1084-SS002-420-1","price":975.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-fiaba-diamond-moonphase-blue-and-silver-swiss-watch-p47121-85509_image.jpg?v=1781652661"},{"product_id":"maurice-lacroix-aikon-39mm-blue-pvd-limited-edition-watch-ai6007-pvc00-430-4","title":"Aikon 39mm Blue PVD Limited Edition Watch","description":"\u003cp\u003eInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590817313034,"sku":"AI6007-PVC00-430-4","price":1725.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-39mm-blue-pvd-limited-edition-watch-p48098-88086_zoom.jpg?v=1781653602"},{"product_id":"maurice-lacroix-aikon-42mm-black-pvd-limited-edition-watch-ai6008-pvb00-330-2","title":"Aikon 42mm Black PVD Limited Edition Watch","description":"\u003cp\u003eInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590817345802,"sku":"AI6008-PVB00-330-2","price":1725.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-aikon-42mm-black-pvd-limited-edition-watch-p48099-88087_zoom.jpg?v=1781653603"},{"product_id":"maurice-lacroix-mens-aikon-42mm-two-tone-blue-dial-watch-ai6008-sy013-432-1","title":"Men's Aikon 42mm Two-Tone Blue Dial Watch","description":null,"brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590866465034,"sku":"AI6008-SY013-432-1","price":2080.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-aikon-42mm-two-tone-blue-dial-watch-p48959-89450_image.jpg?v=1781654586"},{"product_id":"maurice-lacroix-mens-pontos-s-diver-42mm-black-dial-rubber-strap-watch-pt6248-dlb00-330-2","title":"Men's Pontos S Diver 42mm Black Dial Rubber Strap Watch","description":"\u003cp\u003eA lesson in continuous improvement, fusing sumptuous materials with refined finishes. The PONTOS is an exemplar of elegance and sophistication while at the same time, it upholds our reputation for crafting accessible luxury timepieces.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590900379914,"sku":"PT6248-DLB00-330-2","price":1732.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-pontos-s-diver-42mm-black-dial-rubber-strap-watch-p49569-90847_image.jpg?v=1781655417"},{"product_id":"maurice-lacroix-mens-pontos-s-bronze-diver-42mm-strap-watch-xxx-500-pt6248-brz01-330-3","title":"Men's Pontos S Bronze Diver 42mm Strap Watch (XXX\/500)","description":"\u003cp\u003eA lesson in continuous improvement, fusing sumptuous materials with refined finishes. The PONTOS is an exemplar of elegance and sophistication while at the same time, it upholds our reputation for crafting accessible luxury timepieces.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590900412682,"sku":"PT6248-BRZ01-330-3","price":2125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-pontos-s-diver-42mm-black-dial-leather-strap-watch-p49570-90843_image.jpg?v=1781655414"},{"product_id":"maurice-lacroix-mens-eliros-40mm-black-leather-quartz-watch-el1118-ss001-110-2","title":"Men's ELIROS 40mm Black Leather Quartz Watch","description":"\u003cp\u003eEndowed with sleek styling, the ELIROS is a paragon of elegance. With its classic lines, distilled to a pure conclusion, the ELIROS proffers timeless charm. The attention to detail and quality materials, coupled with Maurice Lacroix’s reputation for delivering high perceived value, make this watch the ideal choice for sophisticated millennials.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590990655754,"sku":"EL1118-SS001-110-2","price":562.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-mens-eliros-40mm-black-leather-quartz-watch-p51034-94987_image.jpg?v=1781657476"}],"url":"https:\/\/www.francisandgaye.co.uk\/collections\/sale-maurice-lacroix.oembed","provider":"Francis \u0026 Gaye","version":"1.0","type":"link"}