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Acceding to these requests, Maurice Lacroix is pleased to unveil a new version of the PONTOS S Diver that incorporates a number of improvements while still retaining the spirit of the inaugural model.\u003c\/p\u003e\n\u003cp\u003eIndeed, while this model is new, it subscribes to the same proven design language and perpetuates the brand’s fondness for urban-inspired styling. Moreover, consistent with other Maurice Lacroix creations, the new PONTOS S Diver is expertly crafted by the company’s Swiss Manufacture and delivers high perceived value: Maurice Lacroix believes that some things should never change!\u003c\/p\u003e\n\u003cp\u003eThe Swiss watch brand turned to Maurice Lacroix Crew member and world champion free diver Lidija Lijic for her input when developing the latest PONTOS S Diver. This versatile athlete regularly ventures into warm seas but also enjoys diving beneath the ice in the Himalayas. Her life is one of courage and enduring commitment to tough, consistent training, and more, as you also have to work on her mental strength to keep pushing boundaries. Self-control, concentration and confidence... Free diving is not without its risks and it requires great aplomb.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":52590611038474,"sku":"PT6248-SS00L-130-4","price":1990.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/5276\/5450\/files\/maurice-lacroix-pontos-s-diver-white-dial-watch-p45069-79809_image.jpg?v=1781651059"},{"product_id":"maurice-lacroix-aikon-35mm-quartz-watch-ai1106-ss002-350-1","title":"AIKON 35mm Quartz Watch","description":"\u003cp\u003eIn the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. 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With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.\u003cbr\u003e\u003cbr\u003eInspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.\u003cbr\u003e\u003cbr\u003eMaurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. 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Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sun-brushed finish that charmingly engages with light, delivering a notable degree of refinement.\u003cbr\u003e\u003cbr\u003eA highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAlways attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.\u003cbr\u003e\u003cbr\u003eConsistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. 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