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Bell & Ross Watches

Discover Bell & Ross watches, inspired by aviation, military and professional instrument design. Explore iconic collections including BR 03, BR 05 and BR-X5, featuring exceptional Swiss craftsmanship, precision engineering and distinctive square-case styling. Built for performance in the most demanding environments, Bell & Ross timepieces combine technical excellence with bold, contemporary design.

Designs in our Bell & Ross collection vary from refined timepieces to watches ideal for those with a taste for adventure. Browse our range and find an elegant, forward-thinking and enticing watch perfect for your tastes. A Bell & Ross watch is perfect for any occasion. Choose from watches perfect for formal dinners and evening events and pieces that can withstand harsh conditions and push you to reach new heights.

Where are Bell & Ross watches made?

Although founded and based in Paris, Bell & Ross watches are made just over the border in La Chaux-de-Fonds, Switzerland. Originally, Bell & Ross watches were produced by a German company, but when the partnership dissolved in 2002, the production was moved to Switzerland. The signature shape of the watches is inspired by instruments found in aircraft cockpits, which is fitting as the company’s beginnings saw them supply watches to the French Air Force.