Maurice Lacroix
Rooted in the rich heritage of Swiss watchmaking, Maurice Lacroix upholds a tradition defined by innovation, precision, and exceptional craftsmanship. For over 40 years, the brand has been creating Swiss-made timepieces in its state-of-the-art manufacture in Saignelégier. This is where expert watchmaking, advanced technology, and meticulous attention to detail come together to produce watches of outstanding quality and value.
Combining traditional savoir-faire with modern engineering, Maurice Lacroix has earned international recognition, receiving numerous prestigious awards for design, innovation, and technical excellence. Each timepiece reflects the brand’s commitment to reliability, creativity, and refined aesthetics, often enhanced by in-house developments and patented technologies.
Driven by the philosophy that “Success is a journey, not a destination,” Maurice Lacroix continues to push boundaries with fresh, contemporary designs that resonate with today’s watch enthusiasts. Whether you’re seeking a distinctive everyday watch or a statement piece, Maurice Lacroix delivers Swiss precision, enduring style, and a unique perspective on time.
Shop Maurice Lacroix Watches
Discover our full range of Maurice Lacroix watches for men and women, including new arrivals and sale pieces.
Popular Maurice Lacroix Watch Collections
Discover Maurice Lacroix’s iconic collections, from the bold, urban appeal of the Aikon to the refined sophistication of the Pontos.
Aikon
Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.
Pontos
A lesson in continuous improvement, fusing sumptuous materials with refined finishes. The PONTOS is an exemplar of elegance and sophistication while at the same time, it upholds our reputation for crafting accessible luxury timepieces.
Eliros
Endowed with sleek styling, the ELIROS is a paragon of elegance. With its classic lines, distilled to a pure conclusion, the ELIROS proffers timeless charm. The attention to detail and quality materials, coupled with Maurice Lacroix’s reputation for delivering high perceived value, make this watch the ideal choice for sophisticated millennials.
1975
With elegant styling and sleek proportions, the 1975 collection exudes a vintage vibe while simultaneously promising enduring appeal. Clean, refined and delivering high perceived value, the 1975 collection may be new but it remains packed with familiar Maurice Lacroix characteristics.
New from Maurice Lacroix
Explore the latest Maurice Lacroix watches, showcasing newly launched designs crafted with precision and style.
Aikonic
AIKONIC, a statement of precision, style, and modern confidence.
Shop with Confidence
We are an official UK Maurice Lacroix watch retailer with stores in Coventry and Loughborough. You can purchase a Maurice Lacroix watch here online, or come and see the collection for yourself in-store. We offer 30 day returns, free UK delivery, 0% APR finance*, secure checkout options and great service for the life of your purchase.
Contact Us
Pictured: Our Coventry store.
Have any questions? Please fill out this form and a member of our customer service team will get back to you shortly, or alternatively contact us directly using the phone number below:
Telephone
0800 977 4391 / +44 800 977 4391 (International)
Email
sales@francisandgaye.co.uk
