Bell & Ross

Bell & Ross Watches are renowned for their distinctive aviation-inspired design, combining Swiss precision with a bold, functional aesthetic. Founded in 1992, the brand has built its reputation on creating professional instrument watches that meet the demands of extreme environments. From cockpit dashboards to the wrist, Bell & Ross timepieces are engineered for optimal legibility, reliability, and performance, making them a trusted choice for pilots, diver's, and watch enthusiasts alike. Defined by their iconic square cases and clean, highly legible dials, Bell & Ross watches seamlessly blend technical innovation with contemporary style. Collections such as the BR 03 and BR 05 showcase the brand’s commitment to clarity and precision, while advanced materials and robust movements ensure durability in the most challenging conditions. Whether inspired by aviation heritage or contemporary urban design, every Bell & Ross watch embodies purpose, precision, and exquisite craftsmanship.

Shop Bell & Ross Watches

Explore Bell & Ross watches by category, explore limited editions, new arrivals or watches on sale.

BELL & ROSS WATCH SALE
MEN'S BELL & ROSS WATCHES
LIMITED EDITION BELL & ROSS WATCHES
LATEST BELL & ROSS WATCHES

Bell & Ross Watch Collections

Explore the signature Bell & Ross watch collections, engineered with advanced materials and precision movements for uncompromising performance.

BR 03

The Bell & Ross BR 03 collection offers a wide range of models perfect for divers, pilots, globetrotters and racing drivers. Every model features an in-house Swiss automatic movement inside the signature square cockpit style case, sapphire crystal glass with anti-reflective coating and Superluminova® hands a markers for easy legibility in any lighting condition.

EXPLORE BR 03

BR 05

A stunning collection of timeless timepieces perfectly suited for urban life, the Bell & Ross BR 05 collection with it's integrated design, balanced dimensions, comfort and refined finishes make them perfect for everyday wear. Looking for comfort and functionality? The collection offers several GMT models as well as intricate and functional chronograph pieces.

EXPLORE BR 05

BR-X5

With its avant-garde design and functionality, the BR‑X5 represents the latest developments made by Bell & Ross to attract connoisseurs and lovers of fine watchmaking. Each model features a COSC-certified BR-CAL.323 automatic chronometer movement, date display, power reserve indicator, screw-down crown, exhibition case back and LumiNova® hands & dial markers.

EXPLORE BR-X5

New from Bell & Ross

Be among the first to experience the latest Bell & Ross timepieces.

ALL NEW IN: BELL & ROSS

Dive Into the Depths with the BR-03 Diver Lum Outline

Experience the BR-03 Diver Lum Outline in motion, where design meets deep-sea performance.

EXPLORE THE BR 03 DIVER LUM OUTLINE

Shop with Confidence

We are an official UK Bell & Ross watch retailer with stores in Coventry and Loughborough. You can purchase a Bell & Ross watch here online, or come and see the collection for yourself in-store. We offer 30 day returns, free UK delivery, 0% APR finance*, secure checkout options and great service for the life of your purchase.

Free UK Delivery

Spend £75.00 or more to qualify for free UK delivery. We have partnered with DPD, DHL & Royal Mail to offer flexible services for your convenience.

Official UK Jewellers

We are an official UK account holder for all the brands we sell, every item arrives with an official manufacturer's warranty and documentation.

30 Day Returns

View the item in the comfort of your own home. Not sure if is right for you? Send it back for a no quibble refund or exchange within 30 days. T&C's apply.

0% APR Finance Available

0% APR finance from V12 is available on all products over £275.00 not marked as on sale, for full details view our Finance Information page; T&C's apply.

Price Match

Found a better price? Phone, or email our customer service team, or visit our Price Match page to submit a Price Match request; T&C's apply.

Customer Reviews

We have served over 200,000 customers since the website launched, view independent FEEFO reviews to see what our customers think of us.

Gift Wrapping

Buying a gift for someone special? For £4.95 we can wrap your order so it arrives beautifully presented, visit our Gift Wrap page for full details.

Free Bracelet Sizing

Wear your new watch the minute it arrives, visit our Bracelet Adjustment page for full details before ordering; subject to Terms & Conditions.

Optional Insurance

For extra peace of mind you can select Insurance to safe guard against accidental damage, loss or theft, for full details click here: Insurance Cover.

Contact Us

Pictured: Our Coventry store.

Have any questions? Please fill out this form and a member of our customer service team will get back to you shortly, or alternatively contact us directly using the phone number below:

Telephone

0800 977 4391 / +44 800 977 4391 (International)

Email

sales@francisandgaye.co.uk

Contact Form