Maurice Lacroix Watches

Do Maurice Lacroix watches hold their value?

Maurice Lacroix watches are well-regarded for their design, build quality, and Swiss-made movements, contributing to their long-term appeal. While they may not grow in value like some high-end luxury brands, Maurice Lacroix watches typically retain a fair portion of their original value, especially models from sought-after collections such as the Aikon or Masterpiece. Limited editions and well-maintained timepieces can also perform well on the secondary market. Their value retention is supported by the brand's consistent innovation and timeless design approach, which helps maintain demand over time. For collectors and enthusiasts who appreciate fine watchmaking without entering the ultra-premium price tier, Maurice Lacroix represents a compelling balance between luxury and affordability, making it a smart choice for those looking for reliable quality and style.

Who owns Maurice Lacroix?

Maurice Lacroix is owned by DKSH Holding Ltd., a Swiss company specialising in market expansion services across Asia and beyond. DKSH acquired the brand in 2011, and has since helped Maurice Lacroix strengthen its global presence while staying true to its Swiss roots. With backing from a stable and experienced parent company, Maurice Lacroix has been able to invest in innovation, including in-house movement production and award-winning designs. The ownership by DKSH ensures that the brand continues to evolve in an increasingly competitive market, maintaining its focus on quality craftsmanship, modern design, and accessible luxury. This strong corporate support reinforces Maurice Lacroix’s reputation as a forward-thinking yet tradition-conscious watchmaker, appealing to newcomers and seasoned collectors in the world of fine timepieces.