Seiko Presage

Men's Classic 'Shiro-iro' Gold Plated Automatic Watch

The Seiko Presage Classic Series SPB524J1 embodies inherent Japanese elegance with a refined and timeless design. Named ‘Shiro-iro’, meaning white, the dial reflects the traditional colour of natural silk and features a textured finish inspired by soft Japanese silk. This material has been treasured in Japan since ancient times and is closely associated with both home décor and clothing, lending the watch a subtle sense of heritage and sophistication.

Protected by dual-curved sapphire glass, the domed white dial is paired with gently curved hands and indices that evoke a vintage aesthetic while being carefully shaped to maximise light reflections. The compact 36mm gold colour plated case enhances the watch’s graceful proportions, offering a balanced and elegant presence on the wrist.

Completing the design is a seven-piece multi-row bracelet inspired by 1970s retro metal watch bracelets, engineered for flexibility, comfort and enhanced light play. At its heart, the SPB524J1 is powered by the in-house Seiko 6R51 calibre, delivering precise mechanical performance with an accuracy of -15/+25 seconds per day and an impressive three-day 72-hour power reserve, staying true to the Seiko Presage philosophy of timeless looks and precise Japanese mechanical timekeeping.

If you’re near one of our stores in Coventry or Loughborough, you’re very welcome to collect your online order in person. Simply give our customer service team a call on 0800 977 4391 and we’ll make sure everything is ready for you when you arrive.

If you’re not local, or just short on time, we offer a range of delivery options to suit you. We have partnered with DHL, DPD & Royal Mail, options include free UK delivery services on orders over £75.00, to express delivery options to most destinations worldwide. All delivery options (excluding 2nd class) are fully tracked and insured for your peace of mind.

Read our Delivery Information page (opens in new window) for a list of all delivery options.

We want you to be completely satisfied with your purchase. If for any reason you are not, you may return your order within the periods below for a full refund or exchange; T&C's apply.

Not Wanted, Wrong or Arrived Damaged
30 DAYS

Orders with Optional Insurance
14 DAYS

For full details please visit our Returns & Exchanges page (opens in new window).

We offer professional engraving on a range of items with precision and care. Whether you’re personalising a gift or adding a special message, we can help bring your idea to life.

Please visit our Engraving page for full details (opens in new window).