Seiko Presage

Men's Classic Series White Shironeri Bracelet Watch

Experience the refined elegance of the Seiko Presage Classic Series HCC001J1, a timepiece that celebrates traditional Japanese craftsmanship through contemporary mechanical watchmaking. The striking dial is inspired by “Shironeri,” the pure white hue of silk after the traditional whitening process used in Japanese silk dyeing. Intricately textured to replicate the beauty of woven silk, the dial features concentric grooves of varying widths that create a captivating radial shimmer, changing subtly with the light and embodying the Japanese philosophy of finding beauty in everyday utility.

Designed with exceptional attention to detail, the HCC001J1 showcases curved hands and indices that reflect light beautifully, creating perfect harmony across the dial surface. The smoothly contoured case offers a natural, comfortable feel on the wrist, while the sophisticated multi-row bracelet draws inspiration from iconic 1970s designs. Its short 6mm pitch enhances both comfort and light reflection, while the super-hard coating on the case and bracelet helps maintain the watch’s pristine appearance. An anti-reflective sapphire crystal ensures outstanding legibility in all lighting conditions.

Built for both style and performance, the Seiko Presage Classic Series HCC001J1 is water resistant to 100 metres and powered by Seiko’s in-house 6R51 automatic calibre. Delivering accuracy of +25/-15 seconds per day and an impressive 72-hour power reserve, this mechanical timepiece offers dependable everyday wear. Combining timeless aesthetics, reliable engineering, and a distinctly Japanese design philosophy, the HCC001J1 is a sophisticated addition to any watch collection.

If you’re near one of our stores in Coventry or Loughborough, you’re very welcome to collect your online order in person. Simply give our customer service team a call on 0800 977 4391 and we’ll make sure everything is ready for you when you arrive.

If you’re not local, or just short on time, we offer a range of delivery options to suit you. We have partnered with DHL, DPD & Royal Mail, options include free UK delivery services on orders over £75.00, to express delivery options to most destinations worldwide. All delivery options (excluding 2nd class) are fully tracked and insured for your peace of mind.

Read our Delivery Information page (opens in new window) for a list of all delivery options.

We want you to be completely satisfied with your purchase. If for any reason you are not, you may return your order within the periods below for a full refund or exchange; T&C's apply.

Not Wanted, Wrong or Arrived Damaged
30 DAYS

Orders with Optional Insurance
14 DAYS

For full details please visit our Returns & Exchanges page (opens in new window).

We offer professional engraving on a range of items with precision and care. Whether you’re personalising a gift or adding a special message, we can help bring your idea to life.

Please visit our Engraving page for full details (opens in new window).